KEEP IT ALIVE

GENERAL RULE

Treat the garment like you want it to survive.

Cold wash where possible. Turn decorated garments inside out. Use a mild detergent. Wash with similar colours. Avoid bleach and high heat.

Heat is useful for a lot of things.

Preserving prints is not one of them.

PRINTED GARMENTS

Wash inside out on a cold or gentle cycle.

Air drying is the safest option. If you use a dryer, use the lowest heat allowed by the garment’s care label.

Do not iron directly over printed artwork.

Big prints are supposed to stay big. Help them out.

EMBROIDERED GARMENTS

Cold wash on a gentle cycle where possible.

Avoid bleach, aggressive cycles and high heat. Do not iron directly over the embroidery.

If a loose thread appears, trim it carefully. Do not pull it like you’ve found a loose cable in a wall.

HOODIES + FLEECE

Wash inside out with similar colours and keep the heat low.

Close zips before washing where practical. Loose hardware has a habit of finding other garments to fight.

Some brushed fleece garments may shed slightly when new. That usually settles after a few washes.

HEADWEAR

Check the individual product information and care label first.

Caps generally prefer spot cleaning over being thrown into a washing machine and sent on a spin-cycle pilgrimage.

Do not machine wash or tumble dry a cap unless its care instructions specifically allow it.

Beanies can generally be washed gently in cold water where the care label allows. Reshape them and dry flat.

NORMAL WEAR

Fabric will soften. Colours may gradually fade. Prints and embroidery can show wear over time.

That is clothing ageing, not evidence of a personal vendetta.

Following the care instructions will help it happen more slowly.

ONE LAST THING

The care label attached to the garment always takes priority over this general guide.

If the label says something different, follow the label. It knows exactly what you’re wearing.

If something arrives faulty, damaged or misprinted, contact us before introducing it to the washing machine.